Virool
is a tool for people who want to promote their online videos. You open
an account, upload your YouTube video and Virool distributes your
content to different websites around the ‘net as ads. This is a
pay-per-view platform, so you only spend for ads that are seen.
Campaigns start at just $10, and views increase almost immediately.
Additionally, you can sign up your own website to host Virool videos,
and you collect a small portion of the pay-per-view dollars. Because of
this almost too-good-to-be-true ratio of cost to result, many online
marketers were left wondering if Virool is a scam, so we decided to take
a look and see if the service was worthwhile.
Virool Account Setup and Cost
Setting up your account and uploading your videos are a snap. Virool
uses PayPal, so payment can be made in a matter of seconds, and once
you’re paid you are ready to roll. Many users report increased views of
their content within just minutes of completing their setup.
Virool’s minimum campaign is $100, but they allow you to test their
service for just $10 if you want to dip your toes in. While you can get
increased views this way, don’t expect the skies to open for you with a
$10 budget. In all fairness, $100 for a video advertising campaign isn’t
that much, so perhaps going with their suggested minimum is the best
way to start. Many customers report that their initial $10 is spent
within an hour or two, so a higher budget may be a better way help you
gauge if the service is right for you.
Targeting Your Video
In order to make Virool work for you, you have to have a targeted
message and you must know who you want to see your ad. Videos are
distributed to Virool’s network of developers who allow the ads to be
shown on their mobile games, websites, blogs, or Facebook pages. To
ensure relevance to their own audience, these developers choose the type
of content that they will show. If you don’t truly know your own target
audience members, you run the risk of missing opportunities for views.
So, is Virool a Scam?
There are people floating around the web who aren’t satisfied with
their Virool experience, but it’s unlikely that those unhappy people
planned out their campaign ahead of time. Most of these dissatisfied
customers complain that Virool didn’t bring them millions of YouTube
subscribers, or that hardly anyone clicked through to their own website.
However, for those who took the time to create a great video, set up
their account properly, and who really know their audience, Virool seems
to be a great way to get video ads in front of potential customers.
This leads us to believe the problem may lie with the content creators,
rather than in the distribution service.
Making the Most of a Virool Campaign
Before investing in Virool, you should be sure your content is
strong, that you provide a clear call to action, and that you keep your
expectations realistic. Virool doesn’t promise to make you a
millionaire, they only promise to bring you viewers; and on that, they
deliver quite well. If you don’t know how to properly market yourself
with video, partner with a
video production company
that does. It doesn’t matter if ten million people see your video –
unless you give viewers a compelling reason to maintain a relationship
with you, views won’t convert to clicks or to customers. With strong
content and a clear purpose, you can stretch your advertising dollars
far with a Virool ad campaign.
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